Adobe Express partnership

This project was really fun. Issuu partnered with Adobe Express to produce a live webinar, so we had to sit down with the Adobe team and make sure their brand and ours were represented. Working closely with their team, we nailed it.

We came up with several concepts and finally landed on this image for ads 

to be promoted on several social platforms.

I designed the Vincent University website to deliver an engaging and intuitive experience for prospective students, current students, and faculty. The site features a modern layout with clear navigation to make key information—such as academic programs, admissions, and campus events—easily accessible. I focused on creating a responsive design that works seamlessly across devices, ensuring a consistent user experience for all visitors. By incorporating dynamic elements like interactive course catalogs and virtual campus tours, the website captures the essence of the university’s vibrant community. The design aligns with the university's branding, using bold typography, vibrant colors, and imagery to reflect its values and vision. The result is a visually appealing and user-friendly platform that enhances the institution's digital presence.

I worked on a UI/UX project for Edify Labs where I focused on designing an intuitive, user-centered interface that enhanced the user experience of their Workflows. My role involved conducting user research to understand the needs and pain points of Edify's target audience, creating wireframes and prototypes to explore different layout options, and refining the visual design to align with Edify's brand identity. Collaborating closely with the product and development teams, I ensured that the final design was both visually appealing and functionally effective, improving usability and engagement across key user flows. The project was a great opportunity to merge thoughtful user experience design with clear, consistent visuals, ultimately creating a product that resonated with users and met Edify's goals.

I designed a healthcare website that prioritized user experience and accessibility while maintaining a professional and trustworthy aesthetic. The site features a clean, intuitive layout with clear navigation to help patients easily find essential information such as services, provider details, and appointment scheduling. I incorporated responsive design principles to ensure seamless functionality across devices and used calming color palettes and imagery to create a welcoming feel. Collaborating closely with the client, I ensured the design aligned with their brand identity and met the compliance requirements for healthcare communication, resulting in a user-friendly platform that supports patient engagement and trust.

I led the creation of an animation video that combined engaging visuals with clear messaging to convey how Issuu works. My role involved developing a storyboard, selecting the right animation style, and designing visually appealing graphics that aligned with the brand’s tone and objectives. I carefully crafted each scene to maintain visual flow and narrative clarity, using motion, color, and timing to enhance viewer engagement. Collaborating with the scriptwriter and sound designer, I ensured that the final video was both informative and visually compelling, resulting in an animation that effectively captured the audience’s attention and communicated the intended message.

This 10-second logo animation is designed to captivate and leave a lasting impression. It begins with subtle motion elements that build anticipation, gradually revealing the brand’s identity. Dynamic transitions, smooth gradients, and strategic use of color enhance the logo’s key features, creating a sense of modernity and professionalism. The animation concludes with a clean, polished finish, perfectly aligning with the brand’s tone and leaving the audience with a memorable visual impact.

My vision as a Creative Designer is to create innovative and impactful work that not only captivates audiences but also drives meaningful results for brands. I believe in the power of storytelling to connect with people on a deeper level, and I strive to craft narratives that resonate emotionally while aligning with the strategic goals of the business.

I envision a creative process that is both collaborative and data-informed, where every team member’s unique strengths are leveraged to produce work that is not only visually stunning but also purposeful. By integrating creativity with insights and analytics, I aim to develop campaigns that are not just aesthetically pleasing but also highly effective in achieving client objectives.

I am committed to pushing the boundaries of what’s possible, constantly exploring new ideas, technologies, and mediums to keep our work fresh and ahead of industry trends. My vision is to lead a team that is fearless in its creativity, yet grounded in a deep understanding of the brand and audience we are serving.

Ultimately, my goal is to build brands that people not only recognize but also trust and love, creating lasting impact through design, innovation, and strategic thinking.